Although some of this information seems shocking it is part of the ‘digital’ upbringing that the younger generation are used to. This is when publishers need to grasp how the social media that this generation crave and update daily can actually benefit their reader following and success. When it comes to online Facebook and Twitter take the top spots. Authors then get to communicate with their readership on what seems like a more personal level. Along with Twitter and Facebook online blogging website Tumblr also gets a four out of four rating relating to what publishers are finding successful – these publishers include Penguin Random House and Open Road.
The perk of social media is that everything is available as an app so even on the audiences are able to stay in the loop. Even authors themselves tend to use Twitter as a way to not only promote their work but also they as a digital ego, Jackie Collins is an example. This also allows readers to feel closer to the author on a more human level – allowing readers to see the personality of the person behind the book. Twitter is even being used now as an online book club, with the beauty of the hashtag you are able to join a conversation concerning your favourite book or article.
Publishing fanatics who understand the importance of social media are calling out to other publishers/authors, passing the blame on to those who choose not to put themselves out there. It is a way to gain a following, but just remember to update content regularly and you will see the difference in likes on your Facebook page. Facebook also gives your publishing company a way to broaden their readership. If one user shares a status it will be seen by their friends it can be liked, linked directly to your page and shared again.
With easy access to Publishing houses comes easy access to authors. Also this does not gain sales it is the perfect way to increase and expose your work – even in working progress. Do you agree with the importance of social media or think it is just a lazy way out?
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References
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Thompson, D. (2014). The Most Popular Social Network for Young People? Texting. Available: http://www.theatlantic.com/technology/archive/2014/06/facebook-texting-teens-instagram-snapchat-most-popular-social-network/373043/. Last accessed 11th Oct 2014.