There is always a hype around the latest ‘digital’ trend, recently the newest tablet to be announced is the Android-based tablet by Nokia – N1 (DNA, 2014). Due to this digital normality Publishers have been subjected to developing digital strategies based on producing content for online and portable devices such as smartphones and e-readers, some of these strategies’ including sending out regular emails to subscribers and using online resources to build retail visibility (Coburn E, 2014).
On the other hand reports state that the emerging technologies over the next five to ten years include ‘wearable user interfaces’ and ‘speech-to-speech translation’ (Gartner, 2014). How will the publishing industry cope with these changes? Because rather than just applying similar formats they will have to completely re-think the industry game or will they sit back and not amount to the pressure of the digital industry to save themselves?
It seems that instead of smartphones it will be smartwatches that become the norm. Some sources are claiming that even that is dated and smart clothing is the future (TheGuardian, 2014). And as reports always compare the digital divide between print and e-readers (Korwitts K, 2013) will up-coming emerging technologies be included in this digital/print war? Even though there are no plans for the industry to even contribute or worry about these new technologies ‘when there’s a market and a demand, there will be products’ (McCallion J, 2014). Apps normally include high-quality content that can be produced well on e-readers but for a smaller interface would the content have to be of a lower quality in order to be produced correctly. Maybe some of these emerging concepts would be quite exciting for the Publishing industry to merge into digital content already available. For example speech-to-speech translation means that tablets could include functions that allow users to be read the content in a different language, but also have real-time translation. Businesses could benefit from this allowing them to break into foreign markets with lower communication costs (Suleman K, 2014). Would this concept potentially kill the international versions of magazine publishing, or is it a positive way for people to learn another language?
Word count: 355
References
Coburn, E. (2014). 10 Digital Publishing Tips and Strategies for Magazine Publishers . Available: http://www.mequoda.com/articles/digital-magazine-publishing/digital-publishing-tips-and-strategies/. Last accessed 18th Nov 2014.
DNA. (2014). Nokia launches new Android tablet N1. Available: http://www.dnaindia.com/scitech/report-nokia-launches-new-android-tablet-n1-2036573. Last accessed 18th Nov 2014.
Gibbs, S. (2014). Forget smartwatches - smartclothes are the future, analysts say. Available: http://www.theguardian.com/technology/2014/nov/18/smartwatche-smart-clothes-future-gartner. Last accessed 18th Nov 2014.
High, P. (2014). Forrester's Top Emerging Technologies To Watch: Now Through 2020. Available: http://www.forbes.com/sites/peterhigh/2014/11/18/forresters-top-emerging-technologies-to-watch-now-through-2020/. Last accessed 18th Nov 2014.
Korwitts, K. (2013). Print Books vs. E-books: What’s the Future of Reading?. Available: https://www.surveymonkey.com/blog/en/blog/2013/03/25/print-books-vs-e-books-whats-the-future-of-reading/. Last accessed 18th Nov 2014.
McCallion, J. (2014). Five smartwatch features we’ll see by 2015. Available: http://www.pcpro.co.uk/features/391393/five-smartwatch-features-we-ll-see-by-2015. Last accessed 18th Nov 2014.
Suleman, K. (2014). Skype Translator: How it will change communication forever. Available: http://www.itpro.co.uk/desktop-software/23601/skype-translator-how-it-will-change-communication-forever. Last accessed 26th Nov 2014.
On the other hand reports state that the emerging technologies over the next five to ten years include ‘wearable user interfaces’ and ‘speech-to-speech translation’ (Gartner, 2014). How will the publishing industry cope with these changes? Because rather than just applying similar formats they will have to completely re-think the industry game or will they sit back and not amount to the pressure of the digital industry to save themselves?
It seems that instead of smartphones it will be smartwatches that become the norm. Some sources are claiming that even that is dated and smart clothing is the future (TheGuardian, 2014). And as reports always compare the digital divide between print and e-readers (Korwitts K, 2013) will up-coming emerging technologies be included in this digital/print war? Even though there are no plans for the industry to even contribute or worry about these new technologies ‘when there’s a market and a demand, there will be products’ (McCallion J, 2014). Apps normally include high-quality content that can be produced well on e-readers but for a smaller interface would the content have to be of a lower quality in order to be produced correctly. Maybe some of these emerging concepts would be quite exciting for the Publishing industry to merge into digital content already available. For example speech-to-speech translation means that tablets could include functions that allow users to be read the content in a different language, but also have real-time translation. Businesses could benefit from this allowing them to break into foreign markets with lower communication costs (Suleman K, 2014). Would this concept potentially kill the international versions of magazine publishing, or is it a positive way for people to learn another language?
Word count: 355
References
Coburn, E. (2014). 10 Digital Publishing Tips and Strategies for Magazine Publishers . Available: http://www.mequoda.com/articles/digital-magazine-publishing/digital-publishing-tips-and-strategies/. Last accessed 18th Nov 2014.
DNA. (2014). Nokia launches new Android tablet N1. Available: http://www.dnaindia.com/scitech/report-nokia-launches-new-android-tablet-n1-2036573. Last accessed 18th Nov 2014.
Gibbs, S. (2014). Forget smartwatches - smartclothes are the future, analysts say. Available: http://www.theguardian.com/technology/2014/nov/18/smartwatche-smart-clothes-future-gartner. Last accessed 18th Nov 2014.
High, P. (2014). Forrester's Top Emerging Technologies To Watch: Now Through 2020. Available: http://www.forbes.com/sites/peterhigh/2014/11/18/forresters-top-emerging-technologies-to-watch-now-through-2020/. Last accessed 18th Nov 2014.
Korwitts, K. (2013). Print Books vs. E-books: What’s the Future of Reading?. Available: https://www.surveymonkey.com/blog/en/blog/2013/03/25/print-books-vs-e-books-whats-the-future-of-reading/. Last accessed 18th Nov 2014.
McCallion, J. (2014). Five smartwatch features we’ll see by 2015. Available: http://www.pcpro.co.uk/features/391393/five-smartwatch-features-we-ll-see-by-2015. Last accessed 18th Nov 2014.
Suleman, K. (2014). Skype Translator: How it will change communication forever. Available: http://www.itpro.co.uk/desktop-software/23601/skype-translator-how-it-will-change-communication-forever. Last accessed 26th Nov 2014.